Product & collection copy
Descriptions, benefits and collection intros that answer questions and make the decision easy.
- Product pages
- Collections
Content & copywriting
Words That Rank, Build Trust And Sell.
Product copy, buying guides, landing pages, FAQs and emails for Shopify and e-commerce brands. Written from real customer research by a team that also does CRO, so every word has a job: to help someone decide to buy.
★★★★★ 4.9 verified·502 client reviews·Copy + CRO, one team
Writing for the platforms and tools you already use
Shopify
Google Ads
Klaviyo
GA4
Meta Ads
Figma
Semrush
GemPages
PageFly
Replo
Clarity
WordPress
Why words matter
Same Product. Different Words. Different Results.
Most product copy describes the product. Good copy helps someone decide. Flip between the two and see what changes.
Trail Runner Boot
The Trail Runner is a hiking boot. It is made from synthetic and leather materials and has a rubber sole. It comes in several sizes and colours. It is waterproof. Order today.
- No reason to care
- No proof
- Doubts left unanswered
- Weak call to action
Dry feet on every trail, from the first mile
A sealed waterproof lining keeps puddles and rain out, while the grippy sole holds on wet rock. Rated 4.8 by walkers who wear them every weekend.
- Comfortable straight out of the box, no breaking in
- Light enough for long days, tough enough for rough ground
- Wrong size? Free exchanges and 30-day returns
- 1Leads with the outcome the buyer wants
- 2Turns a feature into a benefit
- 3Adds proof
- 4Removes the biggest doubt
- 5Gives a reason to act now
What we write
Every Word Your Customers Read Before They Buy.
From the first search to the follow-up email, written in one consistent voice and planned around what moves people to buy.
Buying guides & blogs
Helpful guides that rank for real searches and point readers to the right products.
- Guides
- Comparisons
- SEO
Landing page copy
Headlines, offers and sections written for each campaign and audience, then tested.
- Headlines
- Offers
Email & campaign copy
Welcome, abandoned cart and launch emails that sound like you and bring people back.
- Flows
- Campaigns
- Klaviyo
FAQs & help content
Clear answers to the questions that stop sales, also structured to appear in Google and AI answers.
- FAQs
- Schema
- AI search
Content strategy
A plan of what to write, for whom and why, based on search data and customer research.
- Topic plan
- Voice guide
Our secret ingredient
We Write With Your Customers' Words.
The best headlines are often already sitting in your reviews. We read what customers say, find the phrases they repeat, and turn them into copy that new buyers instantly recognise.
- Product reviews
- Support questions
- Post-purchase surveys
- Search terms
- Competitor reviews
The right content at every stage
Content Planned Around How People Buy.
Different questions at different moments. Pick a stage to see what we write for it and how we measure it.
What we write
Example titles
How we measure it
Work smarter
Research Once. Use It Everywhere.
Every good piece of content starts with research into your customers. We plan it so that one deep piece feeds your product pages, emails, FAQs and social, keeping the message consistent and the cost down.
- One voice across every channel
- More content from the same research
- Product pages, guides and emails that support each other
How we work
From Research To Results.
A simple, repeatable process, so every piece is grounded in evidence and measured once it's live.
- 01
Research
Customer reviews, support questions, search data and competitors.
- 02
Plan & brief
Topics, goals and a brief for every piece, agreed with you first.
- 03
Write & edit
Written in your voice, edited for clarity, checked for accuracy.
- 04
Optimise & publish
SEO, structure, internal links and design, published on your store.
- 05
Measure & improve
Rankings, conversions and email revenue tracked, and refreshed over time.
Words at work
Projects Where The Words Did The Heavy Lifting.
Real client projects where clear structure, persuasive copy and answered objections were at the heart of the work.
+111% salesLawn careFAQs and comparison tables that answered objectionsRead the case study →
Wellness supplementsA science-heavy product turned into a persuasive storyRead the case study →
Health & nutritionA brand-new product category, explained in secondsRead the case study →
Food & saucesClearer messaging to lift add-to-carts and order valueRead the case study →
Your options
Not All Content Is Created Equal.
An honest look at the usual ways brands get their content written.
| Feature | AI-only content | Typical content agency | TechGenix |
|---|---|---|---|
| Based on research | Generic | Keyword research | Customers + search data |
| Written to convert | Rarely | Sometimes | CRO team writes it |
| Your brand voice | Sounds like everyone | Varies by writer | Agreed voice guide |
| Fact-checked | Risky | Yes | Yes |
| Published and designed | Copy and paste | Text only | Built into your store |
| Measured | No | Traffic only | Rankings, sales and email revenue |
Who leads your content
Content Led By Someone Who Builds Stores That Sell.
CROCopy that converts
Ifti NurFounder & content lead
Ifti started as a Shopify developer and team lead at MixerfyCommerce, running a remote team that shipped Shopify stores, landing pages and custom features. Clear structure, real benefits and answered objections are how he plans every page, and every piece of content.
He holds an MSc in Computer Science (Distinction) from Ravensbourne University London and founded TechGenix IT in 2025, where content, design and CRO are planned together so the words and the page work as one.
- 6+ years in e-commerce
- 15 case studies
- 502 verified reviews
What clients say
Trusted By Brands Across The UK, US, Europe And Australia.
★★★★★Fiverr
“He took my vision and totally exceeded expectations. What really impressed me is that he's not just a great visual designer. He understands how to build a website with conversions in mind.”
shredfinVerified client · USA
★★★★★Fiverr
“We gave a very detailed and complex brief and the team delivered a beautiful new website which exceeded our expectations. We are already working on several new projects together.”
gandsmaneVerified client · Australia
★★★★★Fiverr
“A fantastic job redesigning my website! The design is clean, modern and professional, with great attention to detail. Attentive, responsive and a pleasure to work with.”
yavisssVerified client · The Bath Time
★★★★★Fiverr
“Delivered another A+++ project. Top quality! We highly recommend them and already have another active project going.”
gandsmaneReturning client · Australia
★★★★★Fiverr
“Great work. I used [their] services again and it came out to be exceptional.”
samahmed92Returning client
★★★★★“Exceeded our expectations”— gandsmane★★★★★“Conversions in mind”— shredfin★★★★★“Top quality!”— gandsmane★★★★★“Great attention to detail”— yavisss★★★★★“Communication was excellent”— shredfin★★★★★“Came out exceptional”— samahmed92★★★★★“A+++ project”— gandsmane★★★★★“Easy to work with”— shredfin
Honest fit check
Is Content The Right Next Step?
Content pays off for the right brands. Here's how to tell.
✓A great fit if you…
- Have product pages that describe but don't sell
- Want to rank for searches your customers make
- Want emails that sound like you and bring people back
- Want copy and design planned together
- Value quality and accuracy over volume
✕Probably not a fit if you…
- Want hundreds of cheap articles a month
- Need results this week (try Google Ads first)
- Can't share access to reviews or customer feedback
- Aren't able to publish or update your pages
Not sure? Book the call anyway. If content isn't the right next step, we'll tell you honestly.
What kind of content do you write?
Product and collection copy, landing page copy, buying guides and blog posts, FAQs, and email copy for flows and campaigns. Everything is written to help a shopper decide, not just to fill a page.
Is the content written for SEO or for conversions?
Both. We plan topics around what your customers search for, then write so the page answers their questions and moves them towards buying. Ranking only matters if the visitor buys.
Where do your ideas and messaging come from?
From your customers. We read your reviews, support questions and survey answers, look at search data and study competitors, so the words match how your buyers actually think and talk.
Do you use AI to write?
We use tools to speed up research, but every piece is planned, written and edited by people who understand your product and customers, then checked for accuracy and tone.
Can you match our brand voice?
Yes. We start by agreeing your voice and a few writing rules, then keep every piece consistent with them, whether it's a product page or a welcome email.
Will you publish it on our store?
Yes. We can format and publish content directly on Shopify or WordPress, including headings, images, internal links and structured data.
How do you measure success?
It depends on the content: rankings and organic traffic for guides, conversion rate and add-to-carts for product and landing pages, and opens, clicks and revenue for emails.
How do you charge?
Either per project, like rewriting your top product pages, or as a monthly content plan. Every engagement gets a fixed price after a free discovery call.
Get started
Let Your Words Do More Of The Selling.
Book a free 30-minute call. We'll look at your product pages, content and emails, show you where the words are costing you sales and outline a content plan with a fixed price.
★★★★★ 4.9 verified·502 client reviews·UK registered
Prefer to write?
Get a free quote
Tell us about your project and we'll reply within 1 working day with ideas and a fixed price.
contact@techgenixit.com →