Steady traffic, too few buyers. We rebuilt the buying journey around trust, clarity and mobile.
Lawn Synergy
+111% total sales in 12 months after a conversion-led redesign
- Scope
- CRO analysis, redesign, comparison tables, FAQs, mobile UX
- Live site
- lawnsynergy.com
The customers
Homeowners comparing lawn products, often on their phone, who want to be sure a product suits their lawn before buying.
What was stopping them
Traffic was steady but the homepage, collections and product pages weren't turning visitors into customers. Products were hard to find, trust signals were thin and mobile slowed people down.
What we did
- Redesigned the homepage, collections and product pages with a clearer visual hierarchy
- Made it easier to find the right product fast
- Added trust sections, comparison tables and FAQs to answer objections
- Sharper calls to action and a fully responsive mobile experience
The outcome
Over 12 months the client reported 111% more total sales, 108% more orders, 60% more sessions and a 21% higher conversion rate.



